7/23/2023 0 Comments Surf expo orlando january 2018![]() Trade OnlyĪnd above it all, Surf Expo is a pure, trade-only event, which eliminates the hubbub and beef-jerky hawkers of open-to-the-public trade shows. The vacation industry, with the buying power of hotels, resorts and cruise lines, is outfitting shops with the trends they see at Surf Expo. Furthermore, he said these soft goods are where a lot of the aforementioned crossover is going on. Andres said an outfitter could fill the whole store, front to back by attending Surf Expo. The soft products, the apparel and accessories, go along with the hard goods. The rapid emergence of fishing kayaks and SUPs has proven to be much more than a flash in the pan. ![]() ![]() Everyone has seen the transition of traditional paddlesports into angling over the last decade. The powerboats and surfboards, kayaks, kite boards, wakesurf boards and SUPs all draw huge crowds. The main attractions at Surf Expo have always been the hard goods. Average buyer and exhibitor turnout exceeds 28,600 attendees per show. There is also a full line-up of special events, including fashion shows, awards ceremonies, education and demos. The show features more than 2,500 booths of apparel and hardgoods. And if they’re not ready to buy, they can at least see these trends for themselves.” “We want fishing and boating retailers and marinas to come to the show and put product that’s going to sell into their stores. We’re inviting outfitters to come check it out,” Andres continued. “We’re trying to get the word out to retailers. “With our confluence from southern California, the Pacific Northwest, the Caribbean, Central and South America, the Northeast and the Southeast, this is a trend-setting show. “We offer the opportunity for buyers to see the latest in trends for hard and soft goods in coastal life,” said Andres. 6-8 show at the Orange County Convention Center in Orlando. Feedback from buyers and exhibitors was overwhelmingly positive, and the Bluewater category is growing headed into Surf Expo’s Sept. These included some heavy-hitting brands like Salt Life, Heybo Outdoors, Hell’s Bay Boatworks, Hooked Soul, Bimini Bay and Calcutta Outdoors. Their Bluewater debut featured 15 fishing exhibitors. The longest-running board sports and beach/resort lifestyle show on the planet welcomed fishing to the cool kids’ table in January. We are the pivot point… you can see all of this crossover at Surf Expo. Those guys are out there in Pelagic and Fish Hippie. There are inshore anglers wearing Rip Curl and Billabong,” said Surf Expo sales manager Kenneth Andres. “You look at Instagram and see surf brands on guys fishing offshore. Because of this evolution Surf Expo has unveiled a new Bluewater inshore and offshore fishing category at its twice-a-year trade shows. Likewise, crossover into fishing from surf sports, diving and other recreational pursuits has created a marketplace driven more by the overall saltwater lifestyle than any particular sport. It’s cool to fish these days, and for that reason the gear and apparel associated with the sport have seeped into the wider market of coastal life. It wasn’t that long ago that the public of perception anglers evoked images of old men in floppy brown hats.
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